David Schreff

schreffDavid Schreff is the President, Bedare Sports & Entertainment which specializes in Digital Media Rights Management, M&A deals, Sponsorship and Licensing. He has been President/COO/CEO of four different intellectual property organizations, an inventor, patent holder, intellectual property rights content developer, an expert in monetizing new technologies across platforms, and a seasoned expert in driving strategic alliances, licensing and merchandising and media initiatives across entertainment, sports, media and consumer products organizations. He is the founder/principal of Bedare Sports and Entertainment (Greenwich, Connecticut), an intellectual property rights development, consumer products licensing, strategic alliances development and event management firm that counsels clients on best practices and also buys, sells and develops new IP-backed products in the entertainment, sports, publishing and media verticals.

He served as President, Chief Operating Officer, and Member of the Board of Directors of Marvel Entertainment, the superhero based comic content publisher and licensor. At Marvel he was P&L leader for a $1+ billion,3500+ character library for the content and product licensing for Marvel's licensed sports/entertainment cards properties (Skybox, Fleer, Panini), and its worldwide licensed consumer products businesses. He re-positioned the nation's largest superhero publishing franchise to serve both core adult fans (18-29) and the younger children's audiences who fueled the TV/film expansion. Further, he managed the company's investments in theme park attraction design (with partner Universal Studios), feature film marketing, and network and syndicated television.

Previously, he was President, Worldwide Marketing and Media Group for the National Basketball Association (NBA) where he grew and managed the company's commercial content businesses, ranging from broadcast and cable network sales to global sponsorships and international content syndication. He also ran the P&Ls for the NBA's range of content licensing properties in publishing, home video, toys, games, computer and videogames, direct broadcast satellite, photo and video archive libraries, themed events, and e-commerce.

David also served for 5 years as a Vice-President of Walt Disney Company through the hyper-growth period of its children and family cable TV programming division, The Disney Channel, and served for 3 years as National Director of Affiliate Marketing (and National Market Strategy) for Showtime Networks (owned by Viacom).

David is the author of two published business books about the growth of global media and entertainment technologies. He consults widely in new areas of media including mobile marketing and digital asset rights management.

From 2008-2011 he served as Chairman of the Board of Directors of USA Volleyball, the national governing body of the sport and a key member of the United States Olympic Committee. In that capacity he drove Board strategy to enhance volleyball's standing as one of the top 3 largest global team sports with over 500 million worldwide athlete participants, and advised USAV management on national membership growth, collegiate relationships that fostered volleyball growth, mobile media, sponsorship, licensing, event design and gated admissions.

He has also served as a guest lecturer on sports and entertainment industry topics at Princeton University, US Military Academy at West Point and others.

For further background information, please see: http://creativeprojectsgroup.com